That’s right, we’ve been calling them the wrong name! Fig Newtons dropped the Fig and rebranded as Newtons. In 2012, the former cake-now-doughy-cookie underwent another change. The marketing worked and in the 1990s Fig Newtons were Nabisco’s third highest selling cookie brand, right behind Oreo and Chips Ahoy. Around the same time, advertising popped up declaring that a cookie is just a cookie, but a Fig Newton is fruit and cake. Fig Newton packaging called them cake from the 1890s all the way until the 1980s, when Nabisco began referring to them as a doughy cookie. Is a Fig Newton a cookie?įig Newtons are found in the cookie aisle, but from the day they were invented, they were called cakes. The dough is made of flour and starch, which contain gluten. However, Fig Newtons are not gluten-free. There is no dairy in there or any animal based products, so, yes, Fig Newtons are vegan. The label lists flour, figs, sugar, corn syrup, vegetable oil, salt, corn fiber, oat fiber, baking soda, calcium lactate, malic acid, soy lecithin, sodium Benzoate, and sulfur dioxide. Of course, being a mass produced, shelf-stable product, they include a whole host of ingredients. What is in Fig Newtons?īasically, Fig Newtons are made of dough and fig paste. Kennedy Biscuit Company named their products after local Boston area communities, and they named the Fig Newton after a nearby town called Newton. Soon they were making an industrialized fig roll. In the 1890s, Kennedy Biscuit Works in Boston invented a cookie extrusion press that could squeeze out two mixes at once, such as fig jam inside of dough. It was commonly believed that fruit, particularly figs, and biscuits were a great digestion aid and could improve overall health. Back in the 1800s, a pastry called a fig roll was a popular snack. What is a Fig Newton?įig Newtons are a soft, doughy, chewy treat filled with a sticky and sweet fig paste. But what exactly are Fig Newtons? Are Fig Newtons cookies? Let’s bite into this and find out the answers. The fig preserves will soften the crispy cookie and they will have the soft cake-like texture we all love.If you grew up in the ‘80s or ‘90s, chances are you occasionally had a Fig Newton or two in your school lunchbox. You should allow the cookies to “relax” overnight. *Note when fresh out of the oven the cookies are still crispy.Cut the freshly baked bars into 5 cm (2 in.) cookies.Bake bars for proximately 20 min or until slightly golden.Repeat this process with the other rolled out cookie dough as well as the remaining dough. Transfer the log onto a cookie sheet and flatten it out with your fingers. ![]() Fold the remaining third of the dough over. With the help of your wax paper fold a third of the dough over the preserve.Pipe a finger thick strip of jam along the center of one of the cookie portions.Trim off the edges so your square is as even as possible, the cut square in half running down the middle.Place a sheet of wax paper on your kitchen counter and roll out the soft dough into a square.Take one-fourth of the dough and lightly knead the dough so it is a bit softer and pliable. So I call them what I always have because in this case, I don’t believe the cookie by any other name is quite as sweet. I personally believe that saying just “Newton” is somewhat lacking, you know like if you wanted to say something and got cut off mid sentence. So when Nabisco decided to rebrand the cookie many were outraged, not that we didn’t welcome other family members like Mora Newtons –although I think these might have been only available in Colombia as mora is a type of VERY tart blackberry we have due to the lack of seasons in our little corner of the Equator – But rebranding Fig Newtons as a whole, dropping the Fig from the Fig Newton, changing the logo, the packaging, and deciding that it was unequivocally a cookie without even consulting with the consumers, were to say the very least, very drastic measures. Fig Newtons have traveled the world and are loved all over the globe. ![]() I’m not even talking about American families. Humble Fig Newtons have been around for over a century, and the mere name is somewhat of a household staple for many a generation.
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